Ways To Work With Me

Convergence strategy

I am part strategy, part creative, part technology. My primary skill is being able to see the value others don't, connecting the dots, and teaching others to do the same.

I work with a regular roster of local and overseas agencies to solve campaign briefs, shape non-traditional fame campaigns, and create brand experiences and utilities. Plugging in where needed to join the workshop, solve the brief, sell in the work.

‍Creative coaching & mentoring

‍I regularly teach creative departments my Modern Creativity Masterclass. It’s a sprint that externalises what modern creative communication is made of, the platforms it lives on, and delves into aspects of user centred design, agency storytelling, and behavioural economics. It stems from the approach I taught my creative teams at my time in Clemenger Melbourne, four of whom globally ranked in the top 10 most awarded creatives in 2017.

Building creative comms platforms

I’m a starter. Good with taking the vague aspiration and turning it into something tangible and engaging. As a brand strategist I've created platforms for start-ups, government programs, entrepreneurs, B2B organisations moving into B2C, Australia's biggest cinema group and more.